“Chocolate bar slogans will be rewritten to highlight the negative effects of eating them, for example ‘a Mars a day makes you fat and ugly’, or ‘Lion –
it’s a bastard of a bar’, or ‘it’s the air in the Aero that gives
you wind and blocks your capillaries’…. The names of chocolate
bars will be changed to give more a accurate suggestion of their
content; Rolos will become ‘Cholesterolos’, Kit Kat will become
‘Kit Kalorie’, and Cadbury’s Mini Eggs will become
‘Phenylethylamini Eggs’.” (via The Friday Thing)